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Strategy

“Russkaya Mediakompaniya” does the best to strengthen its positions in Russian and foreign media markets offering the high-quality audience only brand educational and entertainment programs with clear positioning.

Basic lines of the company’s strategic development:

1. Improvement of the Russian internet-projects – the key assets of the company, increase of the audience, improvement of profitability, provision of growth of the most commercially attractive and young audience.

2. Development of the own production.

3. Regional expansion, expansion of affiliate network, purchase of regional radio stations.

4. Business Development in the CIS which is the promising direction of the company activity enabling long-term growth.

5. Foundation and further activity growth of our own advertising sales agency.

6. Creation and development of international version of RMK-Media International projects.

7. Development of the promising sector of new media segments. Creation of social radio-TV network and youth portal. Monetization of new brands in the media.

Development of Online TV, launch of portals and applications for iPhone, Android, and other electronic devices.

Moreover, “Russkaya Mediakompaniya” is always searching for new ideas aimed at growth and business expansion.


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