TWIGA opened a new media buying Agency
TWIGA Communication Group announced about creation of new Media Buying Agency called Kwanza.
The Agency has been created on the basis of the buying department of Media First media Agency which celebrates these days its 10 anniversary.
TWIGA Group’s president Alexandr Ogandzhanyan: “The decision of making buying a separate business is the reaction on market’s request. Today a lot of companies need media buying but at the same time they are not interested in such services like media planning or researches. Similar needs occur, let us say, by creative agencies, especially by regional. Sometimes an advertisement campaign has been created, for example, for one region and only by out-of-home advertising – in such cases clients need qualitative buying and an agency – budget’s economy. An ideal partner will be Kwanza – an experienced operator in the field of media buying with reliable contractors and profitable placement conditions”.
Kwanza Agency will buy all media (TV, press, internet, radio, out-of-home, indoor). A toolset of a new agency consists of both standard research bases (TNS Russia, Comcon-2/TGI, Espar Analytic, etc.) and exclusive software developed especially for efficient media buying (Simple Planner, Media Wizard, Media Flex).